About Us

Connecting factories to every home

SmartHome Direct is a factory-direct B2B platform for smart home devices and appliances, operating on njfzpt.com.

Our Mission

We remove the layers between manufacturers and the people who build, sell, and install smart homes. By verifying suppliers, standardizing specs, and handling logistics, we make wholesale sourcing as simple as a single order.

Since launch, we've connected 850+ verified factories with buyers in 60+ countries, moving over 12,000 SKUs across climate, security, lighting, kitchen, and cleaning categories.

2019Founded
850+Verified Suppliers
12,000+SKUs Listed
60+Countries

Our Values

The principles behind every listing, order, and shipment.

T

Transparency

Real unit costs, real specs, real lead times — no hidden margins.

Q

Quality

Pre-shipment inspection and certification on every order.

P

Partnership

We grow when our suppliers and buyers grow.